For thousands of years, Israel has been the homeland of the Jewish people. It's at the core of our identity, our prayers, our hearts. No one can take that away from us. Israel and the Jewish People are eternally connected. The bond is unbreakable. In the past. Today. Tomorrow. Israel forever.

This partnership with Eitan Chitayat was born out of kindred connection on both a creative and personal level. Eitan’s thoughts and words, plus our artistic synergy of design aesthetic is a match that we simply couldn’t pass up - especially in these challenging times for our global Jewish community. Here’s to wearing your pride around your neck and close to your heart.The Jewish People are one. At the same time, we are many. A beautiful collective, each with our own unique flavor and attributes that we bring to the world, we define who we are, and no one else. We're family. We're a Star of One. Never forget that.